Now that we’ve rung in the new year with celebratory toasts, and the holiday season is behind us, it’s important to not lose the momentum you’ve gained with seasonal promotions. For many salon industry professionals, January marks the beginning of a slower season after the hustle and bustle of the holidays. But if you play your cards right, you can take advantage of the opportunity to polish some of your existing promotions and create some new ones. By outlining your promotions for the coming year, you can start 2020 off right.
The beauty supply experts at National Salon Resources specialize in providing high-quality cosmetologist supplies to help you build and grow your business. In this blog post, we’ll talk about how you can use our skincare products, hair products, and other cosmetologist supplies to create promotions all year long.
Here are a few of our favorite promotions to try this year:
1. Create a Loyalty Program – Your regular clients are the bread and butter of your
professional salon business. If you establish and maintain a loyal customer base, you can count on them to keep your business going year after year. When you encourage your clients to stick around to build loyalty among existing clients in your Rolodex, they’ll become your own personal PR team. Use a punch card or offer discounts when your clients come in for a certain number of visits.
2. Create a Photographic Catalog – Give your clients something to look through when they’re waiting for their appointment or deciding on a new style. By taking pictures of your work, you can inspire your clients to try styles with a higher price tag. Your catalog also offers a chance to recommend hair products that work well for styling a certain look.
3. Use Instagram to Share Your Talent – If you’re not using Instagram to show off your work, you’re missing out on a golden opportunity. Build your client base by sharing trending styles you’ve created. You can also create Instagram promotions where you offer giveaways on salon supplies in exchange for likes and adds. Each time someone tags a friend and likes your page, give them an additional entry. This is a great way to get the word out about your services and the great add-on products you carry. For great inspiration, check out National Salon’s Instagram page.
Kick Off the New Year With Great Promotions on Excellent Salon Products Take advantage of the period after the holiday rush by regrouping and creating a plan to bring in new clients and opportunities for add-on sales. With quality beauty supply products to offer your
clients, you can use social media to offer creative marketing promotions your clients will rave about. We specialize in offering professional beauty supplies for licensed cosmetologists.
To check out our stunning selection of salon products at National Salon Resources, be sure to sign up for your account online. Or connect with a member of our team by calling or texting us at 1-800-622-0003.
